Google Maps ranking refers to the position of your site in the list of search results when a user searches on Google Maps. Ranking high on Google maps search results can be very beneficial to your business. It allows you to capitalize on the benefits of Google Maps.
Google algorithms have in the recent past included more factors in determining rankings. These new developments are advantageous to small and medium-sized businesses. In this article, we will discuss strategies you can use to rank higher on Google maps.
1.Verify your Google My Business Information
When you have your business information verified by Google, it enables Google to display your business listing better. Ensure that your listing is as comprehensive and accurate as possible. Include all vital contact information such as name, address, phone number and website. This will enable Google Maps results to provide as much information as possible to users.
Include business hours to your listing. Google Maps indicates whether a business is open or closed, and at what time a business will be opening or closing. Providing this information can make potential customers visit your business. Do not provide duplicate pieces of information for multiple businesses because Google will discredit it and you will rank lower.
Include keywords that relate to your business in your Google My Business name.This will help in reaching more potential customers that search for the service you offer.
2. Get Google Reviews
Google reviews make your business trustworthy. Google ranks more trustworthy businesses higher on Google Maps. Note that once your business is open for reviews, you will not have control over the reviews. It is therefore vital to ensure that all aspects of your business are in order so that you can get good reviews. Consider asking some of your loyal customers to write a review for your business. A few good reviews can be adequate to get you going.
3. Categorize your business correctly
When creating a Google Maps listing, you are given the option to include a primary industry category (or keyword) that best describes your business. But most business owners are not aware that you can include up to five additional industry categories. We recommend that you make use of all five. The primary industry category should indicate the industry your business is in, while the other five categories should have local SEO keywords that provide additional descriptions about your business.
4. Attach a Google Map on your website
Another effective way to rank higher is by embedding a Google Map on your site. You can place the map on the contact section of your website. By doing this, you will confirm to Google that your business location is consistent with the information you provided on your listings. Ensure that the address you use is the same as the one you provided on your Google My Business listing.
5. Optimize your listing description
For higher rankings, include local SEO keywords that provide an accurate description of your business in your Google Maps listing. The listing has a character limit, but you shouldn’t waste it on a superfluous description.
6. Use local telephone numbers
Avoid using toll-free numbers because Google algorithm looks down upon them since they are frequently used for spam. A local telephone number helps to prove that your business is actually located in the locality.
Ensure that the area code of your local telephone number matches the location of the business.
7. Add Photos to the Google Maps listing
Adding a photo to your Google My Business listing will give you an edge with the rankings. Choose an appealing, high-quality photo that highlights your business. You have the option of adding more than one photo – take advantage of this and add photos that can attract potential customers. If you don’t include a picture of your business in the listing, potential customers will only see a generic map of your business location.
8. Fix your on-page
Your on-page is an important factor when seeking higher ranks on Google Maps. Your website needs to be mobile friendly and with fast loading speeds for your business to rank higher on Google Maps. The landing page linked to your Google Maps listing should have SEO optimized content.
9. Get social signals
Social signals refer to your website’s social media appearance including shares and likes. Social signals can be instrumental in ranking higher on Google Maps. You can boost your social signals by running a social media Ad with a link to your website.
10. Guest post outreach
A guest post can be very powerful for your ranking especially if you have a location relevant website. If you can get an identical anchor text appearing on your Google Maps landing page, that would be better. This would be more effective if you first create basic foundational links such as citations, social profiles, and video submissions.
Ranking in Google maps can be a profitable endeavor. It is, however, important to understand that it takes time to rank high for competitive keywords. We recommend that you take your time and perform the various SEO tasks systematically and your Google Maps ranking will improve gradually.