It can simply be described as all the things you can do outside your website that will be of great help in improving SERP position for example:
- Link Building
- Content Marketing
- Influencer outreach
In layman language, Off page SEO helps the search engines have a clue of what others think about your product, website or even the services you are offering. If you have a few links though from relevant sites with extremely high level of authority will increase the chances of your website ranking higher. With that in mind, you can clearly attest that, off page is not just about getting a single link to your website from just anyone, rather it is about linking your website from the right one.
You can’t deny that you would really want to make sure that you are getting the best link from the backlink. In most cases, such type of links will only be passed along do follow backlinks. It will be only after the source site acknowledges the linked article that there will be a significant increase in the link’s authority. The other type of backlink that you can easily find is no following. In short, these are links that can’t pass any authority.
Is Off-page SEO relevant ?
It is with no doubt that off page SEO plays a significant role in the website ability to rank on the search engines. Here are the main benefits of using off page SEO:
1. Increase your Page rank
You can’t deny that it is very easy to mistake the PageRank as the SERPs. Usually, your SERP ranking is basically how your website ranks on your results page. Therefore, your PageRank is a very different thing. In other words, we can say that PageRank is what search engines give to each specific web page on your website though it is based on the number and quality of the links present on that page.
In that case, Google will always provide a ranking of 0 to 10. These rankings are mainly based on several factors. Out of many factors, PageRank is the only single factor that will always affect your website ranking. Here, the confusion arises from the words page ranking. Many peoples think that it refers to ranking on the Google pages.
2. Increase your website exposure
You can’t deny that you have always dreamt of a well exposed website. This is because more exposure increases the chances of not only getting more visitors but also customers. For sure, if you use off page SEO, you will have a full guarantee to increase your page ranking. Ultimately, this will increase your SERPs ranking. In the end, your website will be so exposed to the extent that it will draw more traffic.
3. Increase your SERP
Indeed it is the search engine results page that determines to which extent your website will rank on your Google page. When it is highly ranked, there will be more users accessing your websites as they do their searches. This means that there is a higher probability of your link being clicked. Therefore, you will be sure that your CTR(Click Through Rate) will definitely increase.
Some of the essential off page techniques?
Some of the essential off page techniques that you should know and implement it.
1. Directory Submission
Arguably, submitting your blog in a well-known business directories is one of the best ways to get a decent amount of traffic on your website. Nowadays, numerous blog directories have emerged. Therefore, you have a wide variety of list where you can choose high quality business directories.Also there are lots of free web directories out there where you can submit your website.
2. Social Bookmarking
Social bookmarking were well known to promote blogs and websites. Though for now, is close to impossible to find a reliable social bookmarking.
3. Sharing of articles
Just imagine you can add value to your blog by just submitting an article on a popular platform. For sure this has proved to be a genuine way to do backlinks.
4. Guest Blogging
If you want to improve the intensity of your blog, just try getting a backlink. And for sure, after years of use, guest blogging has proved to be a reliable example of techniques that can be of great help if at any time you had dream of improving your website.
5. Commenting on other blogs
If you have the habit of regularly commenting on other blogs, continue doing that, as you will be in a position to analyze common questions that peoples are asking.
Truly, if you want your SEO to be a dream come true, for sure, getting links from reliable platforms will be inevitable. And if you do that, it will not be long before you get a great website that you have been dreaming every day.